By Joanne Volkert
Brand Manager, Lessiter Media
jvolkert@lessitermedia.com
262-777-2442
As year-end approaches, I encourage you to consider a critical element of your year-end strategy: client recognition and its impact on your bottom line.
Proactive client recognition, regardless of total spend, offers a significant long-term return on investment in customer loyalty, retention, and future purchase consideration.
At Lessiter Media, we have experienced this firsthand, both as recipients of thoughtful vendor gifts — from annual calendars to food baskets — and as givers. Over the years, we’ve sent our customers business card wallets, mustard bottled fresh off the farm of our friends, signed books penned by our founder (Frank Lessiter), specially ground coffee, etc. This year, we chose to reinforce our gratitude across all divisions by presenting our clients with a copy of the newly released book, Common Horse Sense from Will Rogers, accompanied by a personalized thank-you note printed on a bookmark (pictured left). This book and its author have a personal connection to Lessiter Media and the audiences we proudly serve, which is what drew us to the gift idea.
The initiative has already yielded stronger client relationships, evidenced by the personal, meaningful responses our team has received. Notably, one message directly led to the successful reopening of a stalled decision, culminating in a signed contract that may have otherwise been lost.
To guide your strategic planning, I have detailed 7 data-backed reasons for prioritizing year-end client gifts.
There’s ample time left in the year to develop a powerful, high-impact client gifting strategy. The long-term advantages of strengthening your business relationships are substantial.
P.S. Looking for gift ideas? Lessiter Media provides bulk discounts on books, reports and magazine subscriptions. We can produce, procure, and ship your client gifts for you, too. Reach out to learn how we can simplify your client gifting process.
Source: Huggg.com
