By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404
Maybe I’m dating myself, but a post about AI reminded me of 1984 by George Orwell.
High-school me hated that book in AP Lit. But it did leave me with a newfound appreciation for SparkNotes — and eventually, the novel itself. (Spoiler alert for a 75-year-old book!)
The main character ends up in a place called the Ministry of Love, where he’s brainwashed into believing that 2 + 2 = 5.
So… what does this have to do with marketing and content creation? Well, AI can be “brainwashed” too.
In a LinkedIn post from Hazem Nabhani, he convinced ChatGPT that 1 + 1 = 3. Naturally, I had to try it myself. While ChatGPT really didn’t want to part from the truth, it can be persuaded in abstract ways — like “1 man + 1 woman = 3 people” (an example ChatGPT provided to illustrate conceptual math).
Which leads to a bigger question: If AI models can be influenced to believe anything, how do we know what’s actually true, accurate, and trustworthy? The short answer no one wants to hear? Do the work yourself.
I used SparkNotes back in the day instead of reading the full book — so that advice might be a little hypocritical. Tools like ChatGPT are powerful and time-saving. But just like humans, they can get confused, make mistakes, or be led astray.
In the infographic below, I’ve outlined some smart ways to use AI effectively while minimizing the risk of errors. Have you had any funny or weird AI moments? We’d love to hear them!
Source: Developers.google.com
