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4 Strategies to Rank in Zero-Click Searches

4 Strategies to Rank in Zero-Click Searches

By Ashley Miller
Digital Marketing Coordinator, Lessiter Media
amiller@lessitermedia.com
262-777-2422

In 2024, nearly 65% of Google searches worldwide ended without a single click, and on mobile, the number increased to over 75%. You used to produce content to get the click. Now you might not even get the chance.

This is the new normal of zero-click searches, where Google delivers the answer before anyone has a reason to visit your site. Zero-click searches now come in the form of featured snippets, People Also Ask Q&As, Google Business Profiles with local details and AI summaries pulling insights from across the web.

As AI-driven search keeps expanding, it's safe to say zero-click searches are here to stay. So how do you continue to see success despite zero-click searches? In this infographic, I'll share 4 ways to rank in zero-click searches.

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