Category Archives: Marketing Minute

Using Case Studies to Enhance Marketing Efforts

Using Case Studies to Enhance Marketing Efforts
By Luke Weigel Marketing Manager, Lessiter Media lweigel@lessitermedia.com 414-326-0437 Whether it's buying something new for the house, deciding on where to make dinner reservations for an anniversary, or booking an Airbnb for an upcoming family vacation, the first place most people look to help their purchase decision is the online review section. In fact, a PowerReviews…
Read More

The Importance of First Impressions in Customer Service

The Importance of First Impressions in Customer Service
  By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 In life, there are two groups of people: Sam's Club people, and Costco people. I am a born and raised Sam's Club girl. If I need to buy 100 rolls of toilet paper at a time, Sam's Club has always been my wholesale club of choice. My wife…
Read More

Unlocking Insights: A Guide to Social Listening

Unlocking Insights: A Guide to Social Listening
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…
Read More

Make Your Content Accessible!

Make Your Content Accessible!
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 When creating your content, no matter the type of content, the ultimate goal is to have it reach everyone possible. Your content deserves to be seen by everyone. So then why hasn’t it taken off yet? Maybe it lacks color, graphics, or relatability. But, if none of these…
Read More