Category Archives: Marketing Minute

How QR Codes Help During The Pandemic

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Many facets of our lives have been altered due to the COVID-19 pandemic. As we adjust to life with as little human contact as possible, we as marketers need to think outside the box, now more than ever. QR codes are a touch-free way to get your…
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What Frequency Are You Operating At?

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media In past Lessiter Marketing Minute emails, we've talked about creative ways to expand your reach, whether in print, digital or a combination of the two. And while reach is an extremely important aspect of any marketing campaign, there is an equally important topic that sometimes gets overlooked, and…
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Features Vs. Benefits: Making Mundane Products Magnificent

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…
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Debunking Common Print Advertising Misconceptions

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience. The importance of mixing print and digital elements is…
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