As marketing manager, Joanne Volkert works to retain and develop the audiences, as well as lead acquisition for ancillary products and events through direct mail, digital efforts, telemarketing and other special programs.

Joanne loves the fact that she has never stopped learning since she joined Lessiter Media in June 2012. “There’s always something new we’re implementing or testing which keeps things interesting,” she notes. It’s a bonus that the audiences served genuinely value and appreciate the knowledge and information the company uncovers and provides to them. “You truly feel it at our events,” she says, adding that having coworkers who keep the working environment light and fun is also a nice perk.

In her free time she enjoys staying active and spending time with her husband, two children and dog Lombardi.

Quick facts…

Brands: No-Till Farmer

Education: B.A. in Communications, University Of Wisconsin-Milwaukee

Favorite superhero: My Mom

Favorite place in Milwaukee: Lakefront

Person I’d most like to meet: Taylor Swift. Don’t judge.

No. 1 Bucket List goal: Visit Sicily

Mac or PC: PC

Favorite ice cream flavor: Mint Chocolate Chip

Favorite quote: “To give anything less than your best is to sacrifice the gift.” — Steve Prefontaine