Tag Archives: Tim Fixmer

Print – The Standard for Building B2B Environments

By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Last week I shared some insights from a recent conversation I had with a colleague of mine, Tim Fixmer, who runs a successful B2B group business in Cedar Rapids, Iowa, named CCI Media LLC. As we discussed the many changes in marketing over the last 3 decades, Tim reminded me…

7 Defining Characteristics of a ‘Considered Purchase’

By Mike Lessiter President, Lessiter Media mlessiter@lessitermedia.com 262-777-2403 I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in the business-to-business (B2B) marketing world. He runs a…