Tag Archives: social media marketing

AI Search’s Impact on SEO Traffic

AI search tools like ChatGPT and Google AI Overview are reshaping SEO. Learn how to adapt your content strategy to stay visible and competitive.

LinkedIn’s Fit in Social Media Marketing

Boost your business with LinkedIn social media marketing. Learn how to build trust, share insights, and establish your brand as an industry leader.

4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 Marketing doesn’t always have to be serious. In fact, injecting humor and fun into your campaigns can build stronger connections with your audience. Whether it’s through playful comics, interactive quizzes, or light-hearted contests, these tactics make your brand memorable and approachable. The lighter side of marketing taps into…