Tag Archives: purchase decisions

Pricing Psychology

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com If you're anything like me, you're always on the lookout for a good deal. But with the rising costs of seemingly everything these days, it's hard to tell what's actually a good bargain. It's just another battle we as marketers face in trying to connect with our customers. In…
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7 Defining Characteristics of a ‘Considered Purchase’

By Mike Lessiter President, Lessiter Media mlessiter@lessitermedia.com 262-777-2403 I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in the business-to-business (B2B) marketing world. He runs a…
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