Tag Archives: pricing psychology

Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
Read More

Pricing Psychology

Pricing Psychology
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com If you're anything like me, you're always on the lookout for a good deal. But with the rising costs of seemingly everything these days, it's hard to tell what's actually a good bargain. It's just another battle we as marketers face in trying to connect with our customers. In…
Read More