Tag Archives: Marketing Trends

Why Businesses Need Email Marketing

Why Businesses Need Email Marketing
By Ashley WolfeMarketing Intern, Lessiter Mediaawolfe@lessitermedia.com262-777-2447 When it comes to marketing, it's easy to get caught up in the latest trends. New social media platforms emerge, advertising strategies evolve, and businesses are constantly being told where they should be investing their time and money.  But with so many options available, it's worth asking a simple…
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Why Email UX Design Matters More Than You Think

Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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Go Bold or Go Home

Go Bold or Go Home
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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