Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.
Creating Customer Personas: The Key to Meaningful Marketing
Why Social Media Tagging Works
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…
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How Companies are Advocating for Their Employees
See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
The Future of Storytelling
Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.