Tag Archives: marketing minute

6 Steps to Developing a Proper Lead Scoring System

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 Earlier this month at our annual Precision Farming Dealer Summit and National No-Tillage Conference events in Louisville, I was able to spend some time with several partners to discuss their marketing plans for the new year and some ideas on how to achieve their goals. It came as no surprise that 'leads' were…

What Buddy the Elf has to Say About Culture-Revealing Work Environments

It is essential to use media that works behind the scenes, reaching and influencing members of the DMU who have not been identified, and cannot be reached.

The Power of 1% Daily Improvement in Marketing and Branding

By Patrick SharpeV.P. Audience Development, Lessiter Mediapsharpe@lessitermedia.com262-777-2405 In the competitive world of marketing and branding, the race to capture attention and create lasting impressions is often overwhelming. The pressure to make big leaps and achieve overnight success leads to burnout and inconsistent results. But the secret to extraordinary growth lies in small, consistent steps… The…