Tag Archives: engagement

Go Bold or Go Home

By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…
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