Tag Archives: Email Marketing

The Power of Press Releases

The Power of Press Releases
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
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A Deep Dive into A/B Testing

A Deep Dive into A/B Testing
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…
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5 Free Tools to Kickstart Creativity

5 Free Tools to Kickstart Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 I'll come out and say it: Robust media applications are expensive! The tools are great and can take your business where it needs to be. But what if I told you there are other more cost-effective ways to get the same results? There are many open-source applications that can help…
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