Tag Archives: Digital Strategy

The Power of Press Releases

The Power of Press Releases
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
Read More

Compelling Headlines to Attract your Audience

Compelling Headlines to Attract your Audience
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 What’s the longest word, title or phrase you’ve heard? Besides Mary Poppins’ supercalifragilisticexpialidocious (No, I didn’t spell that right on my first try). I’d wager that most of us remember this as a joke — we find it funny to keep this word in our head for those random moments of…
Read More

5 More Free Tools For Creativity

5 More Free Tools For Creativity
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Everyone has heard the phrases "Think outside the box" and "Work smarter, not harder." Sometimes this is frustrating to hear when asking for advice or opinions. I don't know about you, but I got tired of this fortune cookie wisdom. I tried FIVE MORE tools that boost your…
Read More