See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Baking the ‘Perfect SEO Cake’
Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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Go Bold or Go Home
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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