See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Short-Form Content Tips
SEO Isn’t Dead – It’s Evolving
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 There’s a growing myth that AI is “killing SEO.” The reality? AI is reshaping search — and creating powerful new opportunities for brands that adapt. For marketers today, that means rethinking how we approach content and campaigns. Traditional SEO fundamentals still matter, but they now work alongside a…
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Baking the ‘Perfect SEO Cake’
See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Why Email UX Design Matters More Than You Think
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…
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