Tag Archives: brand reputation

Do Your Customers Trust You?

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Brand authenticity refers to the genuine and transparent nature of a brand. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. For us at Lessiter Media, it involves staying true to our core values, being honest in our communications, and consistently…

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…