Cracker Barrel’s logo redesign shows how poor branding can break trust, damage authenticity, and cost millions in market value.
The ROI of Intentional Branding
Do Your Customers Trust You? 7 Ways to Establish Your Brand’s Authenticity
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Brand authenticity refers to the genuine and transparent nature of a brand. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. For us at Lessiter Media, it involves staying true to our core values, being honest in our communications, and consistently…
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