Tag Archives: audience engagement

4 Creative Ways to Engage your Audience

4 Creative Ways to Engage your Audience
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Was there ever something in school that you could not wrap your head around? Maybe it was a topic in math or science that you felt like you were stumbling your way through. Because you didn’t understand or enjoy it, how excited were you to participate in it?…
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4 Strategies for Referral Marketing

4 Strategies for Referral Marketing
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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Unlocking Insights: A Guide to Social Listening

Unlocking Insights: A Guide to Social Listening
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…
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Avoid These 5 Copywriting Mistakes

Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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