Tag Archives: ai in marketing

SEO Isn’t Dead – It’s Evolving

SEO Isn’t Dead – It’s Evolving
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 There’s a growing myth that AI is “killing SEO.”  The reality? AI is reshaping search — and creating powerful new opportunities for brands that adapt. For marketers today, that means rethinking how we approach content and campaigns. Traditional SEO fundamentals still matter, but they now work alongside a…
Read More

Utilize AI Effectively

Utilize AI Effectively

AI can be as easily misled as humans. Here's what Orwell's 1984, SparkNotes, and ChatGPT teach us about trust and truth in content creation.

Read More

The Dark Side of AI in Marketing

The Dark Side of AI in Marketing
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
Read More