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A Brief History of American Advertising

A walk through the Smithsonian’s “American Enterprise” exhibit reveals how U.S. innovation shaped modern advertising.

What Is a “Norman Door” and How to Avoid It

Learn what a "Norman Door" is and how to avoid confusing, frustrating design in both physical products and customer communications.

Grading Shortlines on Product & Parts Quality, Availability & Programs

Check out these planter and drill attachments from some of the ag industry's leading suppliers.

The Power of Ag Journalism: Niche Media, Agribusiness & Market Shifts

In this episode of The Germinate Podcast, Joe Sampson sits down with Mike Lessiter, President of Lessiter Media, to discuss the evolution of agricultural journalism, the role of media in shaping the farm equipment industry, and how niche publishing serves as a powerful resource for agribusiness professionals. “Our goal is to provide information that can…