Search for: "Lead Gen"

Generate Leads with the Content Pillar Approach

Generate Leads with the Content Pillar Approach
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Quality leads are a vital part of business. A common strategy for lead generation involves guiding users to a downloadable piece of content that is free of charge in exchange for the user’s information. This strategy has sound reasoning, but tactically misses the mark in terms of realized potential.…
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Lessiter Media Announces Leadership Team Appointments

BROOKFIELD, Wis. – Lessiter Media Inc., owned and operated by Frank and Mike Lessiter, has announced two Leadership Team appointments that coincide with the long-planned-for retirement of Vice President Michael Storts. Patrick Sharpe to Chief Operating Officer Vice President Marketing & Audience Development Patrick Sharpe has assumed the position of Chief Operating Officer. In addition,…
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6 Steps to Developing a Proper Lead Scoring System

6 Steps to Developing a Proper Lead Scoring System
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 Earlier this month at our annual Precision Farming Dealer Summit and National No-Tillage Conference events in Louisville, I was able to spend some time with several partners to discuss their marketing plans for the new year and some ideas on how to achieve their goals. It came as no surprise that 'leads' were…
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