Search for: "Lead Gen"

Generate Leads with the Content Pillar Approach

Generate Leads with the Content Pillar Approach
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Quality leads are a vital part of business. A common strategy for lead generation involves guiding users to a downloadable piece of content that is free of charge in exchange for the user’s information. This strategy has sound reasoning, but tactically misses the mark in terms of realized potential.…
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So You Have the Leads…Now What?

So You Have the Leads…Now What?
By Drew LesitterEvent Manager, Lessiter Mediadlessiter@lessitermedia.com262-777-2412 A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step. As part of my research for this Lessiter Marketing Minute, I consulted multiple experts in the field…
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Lessiter Media Announces Leadership Team Appointments

BROOKFIELD, Wis. – Lessiter Media Inc., owned and operated by Frank and Mike Lessiter, has announced two Leadership Team appointments that coincide with the long-planned-for retirement of Vice President Michael Storts. Patrick Sharpe to Chief Operating Officer Vice President Marketing & Audience Development Patrick Sharpe has assumed the position of Chief Operating Officer. In addition,…
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