Category Archives: News

Staff Field Trip: Case IH in Racine, Wis.

Staff Field Trip: Case IH in Racine, Wis.
By Kim Schmidt, Managing Editor From the December 2018 Lessiter Link newsletter Editor's note: Much like Doug Anderson's presentation at the ASPIRE meeting, the Case IH trip was organized to help staff connect with our customers and gain a better understanding of one of the industries we serve. After Dave Kanicki and I visited Case…
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Lean Into Your Work Every Day

Lean Into Your Work Every Day
By Chelsea Moskow, American Farriers Journal Editorial Intern From the December 2018 Lessiter Link newsletter Doug Anderson emphasizes our responsibility to our audiences. Each of us plays an important role in producing content and conferences for our respective audiences. But how do we know if we're hitting the mark? At the ASPIRE meeting on Nov.…
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Lessiter Media Supports What You Support!

Lessiter Media Supports What You Support!
From the December 2018 Lessiter Link newsletter Through the company’s H.O.P.E. Program (Helping Others with Philanthropic Efforts) each full-time staff member may direct up to $350 to a charitable organization of their choosing. Here's a list of organizations supported during 2018: 826LA Advocates of Ozaukee Alzheimer’s Association American Cancer Society Big Brothers Big Sisters Children's…
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Lessiter Media Interns Embrace EOS

Lessiter Media Interns Embrace EOS
When this semester’s interns arrived at LM, they were handed a copy of What the Heck is EOS?, the same book that was read by the staff. In addition to reading the book, each intern was to outline one ROCK, or goal, for the quarter. In November, the interns discussed the book and their ROCKs…
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