Category Archives: Marketing Minute

12 Tips to Boost Sales with Product Catalogs

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I remember as a kid my mom would hand my two brother’s and I what seemed like a textbook-thick toy catalog a few months before Christmas. She’d tell each of us to take turns paging through the catalog to pick out what we wanted for Christmas. We’d each…

5 Easy Ways to Improve Site Speed with Image Optimization

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media In a previous edition of Marketing Minute, I covered Image Optimization and how it impacts your SEO efforts. I wanted to take our image optimization conversation a step further today and delve into how it impacts your page load time and, subsequently, site speed. Website performance hinges on a…

4 Ways to Increase Sales Lead Conversions With Print Ads

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 In my last Marketing Minute, I outlined several tactics you can employ on your website to capture prospect email addresses to fuel your email marketing efforts. While your company/brand website offers many approaches for identifying, engaging and converting sales leads once they arrive, it's critical that your marketing strategy…