Category Archives: Marketing Minute

3 Ways to Help Build Your Leads

3 Ways to Help Build Your Leads
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com One of the most important ways to grow your business is by capturing leads. Depending on your business, this may look different. You may present an unknown user with a modal pop-up message asking them to subscribe to your e-newsletter. Or you could promote a free download to be…
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Successful Personalized Marketing Campaigns

Successful Personalized Marketing Campaigns
By Jack SchubertMarketing Associate, Lessiter Mediajschubert@lessitermedia.com262-777-2448 Marketing is not a one-size-fits-all approach. By making your marketing feel personal and relevant to the consumer, you can create tailored experiences that cater to their specific needs, preferences, and behaviors. Personalized marketing leverages data analytics to tailor content and offers specifically to the preferences of individual consumers. This…
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Do Your Customers Trust You?

Do Your Customers Trust You?
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Brand authenticity refers to the genuine and transparent nature of a brand. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. For us at Lessiter Media, it involves staying true to our core values, being honest in our communications, and consistently…
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The Power of “Link in Bio” for Social Media Marketing

The Power of “Link in Bio” for Social Media Marketing
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In today's digital age, the competition for attention on social media is fierce. Brands and influencers are constantly seeking innovative ways to engage their audience and drive traffic to their content. One often overlooked yet highly effective strategy is optimizing the "link in bio." This small but powerful…
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