Category Archives: Marketing Minute

☘️ Belief-In-Luck Sales Strategy

☘️ Belief-In-Luck Sales Strategy
By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 Last week my son Chase, a first grader, was assigned the task of creating a leprechaun trap for St. Patrick's Day. Each student brought in their traps yesterday and set them out over night to see if anyone would get *lucky* trapping the little guy. While I haven’t heard…
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Two-Step Verification

Two-Step Verification
By Connor Campbell, ccampbell@lessitermedia.comDigital Media Intern, Lessiter Media When was the last time you went looking through your spam folder? I know personally it makes me laugh sometimes. And other times, it makes me think if I hadn't known any better, that I would be locked out of so many accounts. Everything that could have sensitive…
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Marketing Minute — Copywriting for Emotional Investment in Your Brand

Marketing Minute — Copywriting for Emotional Investment in Your Brand
By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media In our previous Marketing Minute, 5 AI Copywriting Strategies for Marketers, we shared ways to automate your copywriting. While artificial intelligence tools are a game changer in the marketing world, it is also an equalizer. If everyone is generating content based on the same search engine results, you can…
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5 AI Copywriting Strategies for Marketers

5 AI Copywriting Strategies for Marketers
By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Artificial Intelligence (AI) is not new in 2023, however its potential for marketers has been more recently untapped with the increased adoption of tools like ChatGPT. AI copywriting is a game changer for marketers as it brings automation, accuracy, and flexibility to content writing. Instead of spending hours crafting…
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