Category Archives: Marketing Minute

Go Bold or Go Home

By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact: Unconventional Messaging:…
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6 Steps to Developing a Proper Lead Scoring System

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 Earlier this month at our annual Precision Farming Dealer Summit and National No-Tillage Conference events in Louisville, I was able to spend some time with several partners to discuss their marketing plans for the new year and some ideas on how to achieve their goals. It came as no surprise that 'leads' were…
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