Category Archives: Lessiter Link

Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
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The ‘Rest of the Story’

The ‘Rest of the Story’
By Dave Kanicki, Publisher From the February 2019 Lessiter Link newsletter Back in December, listeners of the Farm Equipment podcast series, “Conversations with Ag Equipment’s Entrepreneurs,” asked about LM’s story. Frank, Pam and Mike Lessiter were subsequently interviewed, and the resulting Jan. 10 podcast ran a little over 30 min. long. The actual interview/conversation, however, lasted well over an…
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What is the 2-Minute Rule?

What is the 2-Minute Rule?
By Mollie Nelson, American Farriers Journal Assistant Editor  From the December 2018 Lessiter Link newsletter My goal for professional development was to find something that would help me manage the day-to-day responsibilities of my role more effectively — but I also wanted something I could easily go back to as a resource. My search led…
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Staff Field Trip: Case IH in Racine, Wis.

Staff Field Trip: Case IH in Racine, Wis.
By Kim Schmidt, Managing Editor From the December 2018 Lessiter Link newsletter Editor's note: Much like Doug Anderson's presentation at the ASPIRE meeting, the Case IH trip was organized to help staff connect with our customers and gain a better understanding of one of the industries we serve. After Dave Kanicki and I visited Case…
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