Category Archives: Lessiter Link

Lean Into Your Work Every Day

By Chelsea Moskow, American Farriers Journal Editorial Intern From the December 2018 Lessiter Link newsletter Doug Anderson emphasizes our responsibility to our audiences. Each of us plays an important role in producing content and conferences for our respective audiences. But how do we know if we're hitting the mark? At the ASPIRE meeting on Nov.…
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Lessiter Media Supports What You Support!

From the December 2018 Lessiter Link newsletter Through the company’s H.O.P.E. Program (Helping Others with Philanthropic Efforts) each full-time staff member may direct up to $350 to a charitable organization of their choosing. Here's a list of organizations supported during 2018: 826LA Advocates of Ozaukee Alzheimer’s Association American Cancer Society Big Brothers Big Sisters Children's…
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Why We Need More Company Failures (Small Ones Preferred)

By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
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Lessiter Media Interns Embrace EOS

When this semester’s interns arrived at LM, they were handed a copy of What the Heck is EOS?, the same book that was read by the staff. In addition to reading the book, each intern was to outline one ROCK, or goal, for the quarter. In November, the interns discussed the book and their ROCKs…
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