Brand Manager

Overview

Lessiter Media is seeking a results-oriented and strategic Brand Manager to lead the development, execution, and ongoing optimization of brand strategies for its Conservation Ag Division. This division focuses on promoting conservation agricultural practices, soil health, cover cropping, crop rotation, water stewardship, and innovative conservation methods that benefit both growers and the environment.

The Brand Manager will play a critical role in building and maintaining a strong, consistent brand identity that resonates with our audiences—especially those committed to conservation and supports business growth rooted in environmental responsibility.

In this role, you'll be responsible for ensuring our products, services, and marketing efforts effectively connect with target customers in the conservation and sustainable agriculture audience. You will shape how each brand is perceived in the market by driving strategy, managing campaigns, monitoring industry trends, and using performance data to enhance brand perception and drive revenue.

This is a unique opportunity to help scale mission-driven brands that directly support the future of responsible conservation agriculture.

Duties

  • Developing and executing brand strategies
  • Create and refine brand guidelines, value propositions, and positioning statements.

Managing brand campaigns

  • Plan and oversee integrated marketing campaigns, including advertising, promotions, public relations, and events.
  • Ensure campaigns increase brand awareness, customer engagement, and conversion.

Conducting market research and competitive analysis

  • Monitor industry and consumer trends to identify growth opportunities.
  • Gather customer insights and analyze competitors to inform strategic decisions.

Creating and managing brand assets

  • Develop and maintain brand assets including logos, style guides, taglines, and messaging.
  • Ensure consistent application across all platforms, from print to digital and social media.

Fundraising for the Conservation Ag Foundation 501(c)(3)

  • Lead and execute fundraising strategies to support a nonprofit organization whose mission is to advance conservation agriculture, including donor cultivation, grant writing, sponsorship development, and stewardship of existing funders.
  • Identify and engage prospective individual, corporate, and foundation donors aligned with sustainable farming, soil health, and conservation priorities.

Measuring and reporting on brand performance

  • Track brand KPIs and campaign metrics, including engagement, customer perception, and sales performance.
  • Provide regular reporting with actionable insights to guide future efforts.

Collaborating with cross-functional teams

  • Work closely with editorial, marketing, digital, sales, and product development teams to align brand initiatives with business goals.
  • Serve as the brand steward across all departments and customer touchpoints.

Managing budgets and timelines

  • Plan, create, and manage brand campaign budgets, ensuring strategic allocation of resources.
  • Oversee project scopes and timelines to ensure campaigns are executed efficiently and stay within budget.

Staying informed about industry trends and best practices

  • Continuously explore emerging marketing tools, brand strategies, and digital innovations to enhance performance and competitiveness.
  • Define and differentiate each brand’s voice, look, and tone to align with target audiences.

Experience

Required Qualifications

  • Minimum Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • A minimum of 5-7 years of experience in brand management, marketing, or a similar role. Preferably in publishing or media.
  • Deep understanding of brand strategy, visual identity, and positioning.
  • Exceptional communication and project management skills.
  • Ability to interpret data and turn insights into strategic recommendations.
  • Familiarity with tools such as Google Analytics, Meta Business Suite, Hootsuite, CRM platforms, ESP platforms, Canva, and CMS systems.
  • Team leadership or cross-functional project experience.
  • Self-motivated, goal-driven, and team-oriented leader. Has strong work ethic and adhere to and embrace Lessiter Media six core values; 1. Integrity & Trust 2. Commitment to Unmatched Excellence 3. Teamwork 4. Accountable 5. Be Positive 6. Embrace Change.

Preferred Qualifications

  • Outstanding interpersonal skills. Dedicated to going the extra mile. Problem solver, organized and self motivated.
  • Must have in-depth understanding and experience with both print and digital marketing models.
  • Fluency in key marketing concepts and tools including email, social media marketing, publicity and channel marketing to help drive demand and sales
  • Proficiency in content marketing, digital campaign strategy, and SEO best practices.
  • Ability to work closely with the design team, and to influence and educate them on marketing principles and best practices.
  • Strong communication and interpersonal skills required, both written and oral.
  • Have the ability to thrive under pressure in a dynamic environment. Will seamlessly fit as a member of a team where individuals are empowered to make a genuine impact on the business.
  • Knowledge of printing, print production, lettershop and Omeda database management procedures. PC skills including Microsoft Office, subscription-fulfillment email deployment software.

Success Metrics

Success in this role will be measured by:

  • Increased brand recognition and audience engagement across platforms.
  • Expansion of revenue opportunities.
  • Positive shifts in brand perception and customer loyalty.
  • Growth in campaign effectiveness and ROI.
  • High internal adoption and alignment with brand standards.
  • On-time, on-budget delivery of branding projects.
  • Insightful analysis and reporting that inform strategic brand direction.


Character Classification – Ideal Candidate Traits

Trait

What It Looks Like in Action
Proactive

Anticipates needs, initiates solutions, seeks out opportunities without being told
Detail-Oriented

Catches small errors, double-checks work, thorough in planning and execution
Resilient

Maintains a positive, solution-focused mindset even when facing adversity or setbacks
Collaborative

Values teamwork, shares information freely, builds trust across teams
Ethically Grounded

Practices integrity and transparency, honors confidentiality, aligns with core company values
Growth-Oriented

Welcomes feedback, actively seeks learning, interested in career development
Customer-Centric

Thinks from the customer's perspective, makes user-friendly decisions
Clear Communicator

Expresses ideas clearly, listens actively, documents processes effectively
Hands-On

This is a roll-up-your-sleeves type of roll — someone who is not above any task and thrives on getting things done


Compensation & Benefits Overview

  • Salary: Competitive salary based on experience. Commissionable opportunities available.
  • Elective participation in health reimbursement arrangement (HRA), vision plan, supplemental benefits program.
  • 401K retirement plan with company match and immediate full vesting.
  • Paid holidays
  • Paid vacation
  • Company paid life insurance and long-term disability policies
  • Summer hours - office closes at 1PM on Fridays from Memorial Day until Labor Day
  • Automatic participation in the A.S.P.I.R. E. annual profit sharing plan
  • Company provided laptop, cell phone and data plan
  • Flexible hours
  • Professional development
  • Rewarding culture and environment
  • Free parking
  • Free coffee

If you are passionate about building brands and have the skills necessary to thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity.

About Us

Lessiter Media is an established and growing 40+ year-old niche media company with thirty-five

employees focusing on the agricultural and equine health markets. Our grower division educates farmers with conservation techniques and precision technology that help them reduce soil erosion and improve soil health, air/water quality and wildlife.

Our machinery division provides farm equipment dealerships with important industry news, business trends and outlook, and best practices from the best dealerships in North America contributing to helping them create and build a successful and profitable dealership while serving the needs of their farm customers and local communities.

Our equine health division provides farriers with credible advice on footcare health products and practices that help them to the overall health of the horses. Practical coverage of shoeing practices that help them to provide more effective hoof-care treatments for horses. 

We are viewed by the industries we serve as trusted market leaders and are a multi-award winner for outstanding journalism. Our culture, rooted in family ownership and entrepreneurship, fosters and rewards performance. We require all team members to take ownership of their positions and take responsibility to lead and innovate. Our employees are our most valuable asset and we provide training and support for career growth and success. 

What we offer:

We offer competitive compensation benefits, flexible hours, professional development and an amazingly rewarding culture and environment. Our headquarters modern design features an innovative and collaborative bright open floorplan with a fantastic employee lounge and great coffee. Close to some of Brookfield’s finest shopping and best restaurants. Enjoy an early morning or noontime stroll along a scenic walking trail.

This is a rare and exciting opportunity to join a great company and a great team. If you are interested in pushing your marketing career upward we’d like to hear from you. Brookfield office location with flexible schedule. Competitive compensation package, benefits include health, dental, 401K match, annual profit sharing, laptop, phone and data plan, and free parking.

Submit Your Resume

Send resume with cover letter and salary history to careers@lessitermedia.com with “Brand Manager” in the subject line, or use the form below.