Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.
Using a Mistake to Your Advantage
Recent Posts by Hannah Kujawa
The ROI of Intentional Branding
Cracker Barrel’s logo redesign shows how poor branding can break trust, damage authenticity, and cost millions in market value.
HTML vs Text-Only Emails
Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.
Alt Text: Accessibility Meets SEO
Alt text isn’t just for accessibility—it’s also an SEO tool. Learn how better alt text boosts image visibility and rankings.