Sierra started with Lessiter Media as an Editorial Intern in September of 2018. In the months that followed she exemplified our Core Values and her commitment to producing quality content for our readers made her a great fit within our editorial team. Since joining us full-time as an Associate Editor within our ag division, Sierra continues to hone in on her knowledge of the Farm Equipment and Ag Equipment Intelligence markets, and enjoys deepening her understanding of their strengths and struggles to better serve our readers in her role.

Quick facts…

Brands: Farm Equipment and Ag Equipment Intelligence

Education: Master's in Media Studies, University of Wisconsin Milwaukee

No. 1 Bucket List goal: Tie between traveling through Europe and going horseback riding on the beach 

Favorite superhero: Iron Man

Favorite place in Milwaukee: Bradford Beach and the Third Ward

Person I’d most like to meet: Guillermo del Toro

Mac or PC: PC

Favorite ice cream flavor: Chocolate chip cookie dough

Favorite quote: “You're only given a little spark of madness. You mustn't lose it,” —Robin Williams