Joining Lessiter Media’s digital media team as a digital content specialist in November 2016, Laura spends her days creating and testing content for the different publications’ websites and emails, as well as tracking web metrics, assisting with social media postings and optimizing web content for more downloads, e-commerce and registrations. So far she’s enjoyed the friendly atmosphere and the opportunity to grow her skills, noting that everyone wears a number of hats, which keeps every day interesting.

Outside of the office she enjoys everything the city of Milwaukee has to offer, writing for both work and fun, knitting while watching shows on Netflix, spending time with friends and family, quoting movies and TV shows (a skill that has proven useful for bar trivia), and running — noting that while she’s been a bit burnt out on it these days, she’s run two marathons in the past and is looking forward to getting back into it.

Quick facts…

Brands: All

Education: B.A. in Writing Intensive English, Marquette University; M.S. in College Student Affairs, Eastern Illinois University

Favorite super hero: Buffy the Vampire Slayer

Favorite place in Milwaukee: I love the entire city. I came up from the Chicago area to attend Marquette and just knew I needed to set down roots here. It’s hard to pick just one place, but for now I’ll go with the top of the U.S. Bank building. The views of the city and the lake are stunning!

Person I’d most like to meet: Patrick Stump, front man of Fall Out Boy

Mac or PC: Mac — Apple for life!

Favorite ice cream flavor: Cookie dough

No. 1 Bucket List goal: Publish a fiction novel

Favorite quote: "You must stay drunk on writing so reality cannot destroy you." — Ray Bradbury