Jack Zemlicka spends his days at Lessiter Media providing the primary coverage of precision farming technology trends for dealers, and strip-till farming practices for farmers. He’s been with the company since June 2012 and says, “Every day at Lessiter offers meaningful challenges and opportunities to improve as an employee and a person in ways that have a positive, lasting impact.” When he’s not writing or editing he enjoys coaching, playing and watching baseball, and attending quality music concerts. He’s also an aspiring trivia buff and autograph aficionado.

Quick facts…

Brands: Precision Farming Dealer, Strip-Till Farmer, No-Till Farmer, Farm Equipment

Education: Bachelor’s in Print Journalism, University of Wisconsin-Whitewater

Favorite superhero: Superman

Favorite place in Milwaukee: Section 127, Row 1, seat 4 at Miller Park

Person I’d most like to meet: Groucho Marx

No. 1 Bucket List goal: Take my wife to Ireland.

Mac or PC: Whatever doesn’t crash

Favorite ice cream flavor: I prefer my ice cream in butterscotch malt form

Favorite quote: “Sometimes nothing can be a real cool hand.”