Serving as an editor with Lessiter Media for more than 10 years, Dave Kanicki says it’s the focus on high-quality content that makes it a great environment for a publishing/media company. “We’re all aware that we need to make money, but the philosophy is the dollars will come if we provide our readers with an outstanding product,” he says, adding that while the staff at Lessiter is talented, more importantly they care about what they’re doing. Outside of the office Dave likes to study the Bible and play golf. His No. 1 Bucket List item is to do worthwhile service/missionary work.

Quick facts…

Brands: Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, Precision Farming Dealer

Education: B.A. in Journalism, Central Michigan University

Favorite superhero: Spiderman

Favorite place in Milwaukee: Lakefront

Person I’d most like to meet: Jesus Christ

Mac or PC: Depends on the day

Favorite ice cream flavor: Butter Pecan

Favorite quote: “Reputation is what men and women think of us; character is what God and the angels know of us.” — Thomas Paine