Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.
Features vs. Benefits: Crafting Marketing Messages That Truly Connect
4 Strategies for Referral Marketing
Building a referral program for your business can be effective way to attract new customers, increase ROI and award your most loyal customers!
Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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