Category Archives: Marketing Minute

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media When it comes to direct mail marketing, message length can impact response significantly. The question that many marketers often struggle to answer is, “which is more effective: long copy or short copy?” Since the rise of the internet, it seems there is an unlimited amount of information out…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media In my previous Lessiter Marketing Minute, Creating A Successful Email: HTML Vs Plain-Test, I talked about how and why a plain-text email can benefit your marketing campaign. However, just because plain-text emails CAN produce higher open and click rates doesn't mean they ALWAYS perform better. In fact, in…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Although the world of digital automation, personalization and predictive text is attractive to the marketer's eye, there will always be something genuine and sincere about print marketing. Even in my personal life, I prefer receiving a handwritten thank you card in the mail over a text message…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Pop quiz... To have a truly successful marketing campaign you need: A. Digital B. More Digital C. All Digital D. A Mix of Digital AND Print If you've been following our weekly Marketing Minute emails, you know the correct answer is D. That being said, many companies are…