By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…
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3 Ad Perception Study Takeways
