Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Did you know business cards date back to the 1400s? They used to be called “visiting cards” and then evolved to “trading cards” by the 18th and 19th century. They were the size of modern playing cards and were engraved, embossed and often included gold elements. People used…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media In today’s world, new customers find and connect with you through a variety of digital pathways. From digital ads on media websites, social media posts, Google searches, articles you are mentioned in, and product and company reviews — all done digitally. When a potential customer clicks…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media Compelling copywriting is the foundation of marketing. It's an art, and a science, and when done well, it harnesses the power of the written word to elicit emotion and get the reader to think, feel or take an action. To help you hone your copywriting skills, today we bring…

By Michael Ellis, mellis@lessitermedia.com Director of Sales, Lessiter Media In many aspects of life, getting out of our own way can be a formidable task. Making our marketing decisions is certainly not immune to that dynamic. It’s human nature to think, “well if I like it, then everyone else must like it too.” But that can…