Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Privacy is becoming somewhat of a novelty as digital media and subsequent advertising becomes more entrenched in our culture. As Google’s Eric Schmidt predicted at the 2015 World Economic Forum in Davos, Switzerland, in the coming years: "There will be so many IP addresses … so many devices,…

By Jeremy McGovern, jmcgovern@lessitermedia.com Executive Editor/Publisher, Lessiter Media Copywriters obsess over the headline and body copy, making sure that the message stays on point. But how many of us have ever stopped and considered the departing salutation on promotional messaging, and how it might influence our audiences? If you haven’t, it may be time to start…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Many facets of our lives have been altered due to the COVID-19 pandemic. As we adjust to life with as little human contact as possible, we as marketers need to think outside the box, now more than ever. QR codes are a touch-free way to get your…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media In past Lessiter Marketing Minute emails, we've talked about creative ways to expand your reach, whether in print, digital or a combination of the two. And while reach is an extremely important aspect of any marketing campaign, there is an equally important topic that sometimes gets overlooked, and…