Category Archives: Marketing Minute

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Whether you currently produce one, have a favorite you listen to regularly, or you've heard of it but are not entirely sure what it is, a podcast can and should become an integral part of your marketing repertoire. Let's start at the beginning. For those not…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Who remembers the Schoolhouse Rock song, “I’m Just a Bill?” “I’m just a bill. Yes, I’m only a bill. And I’m sitting here on Capitol Hill.” Ok, that’s not exactly the type of bill I’m talking about in this week’s Marketing Minute edition. And I’m here to make…

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media For years, businesses have been focused on millenials and their marked differences from previous generations. But now, a new generation is beginning to come of age: Generation Z. Generation Z are the age group born between 1997 and 2015, and are currently between the ages of 6 and…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media I'm going to cut to the chase: Backlinks are one of the most important SEO ranking factors that Google uses to determine the quality of your website content. What exactly do I mean by backlinks? Also known as "inbound links" or "external links," backlinks are links from third party…