Category Archives: Marketing Minute

By Emily Fox, efox@lessitermedia.comDigital Content Specialist, Lessiter Media From Generation Z to baby boomers, email is the most preferred channel of brand communications across all demographics.* Although email is a promising method of direct marketing, chances are your subscriber will not open your email, much less read it and follow through on a call to action.…

By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media We all love getting those emails when our customers take the time to share a great experience they have had with an employee, service, or product. They usually get shared internally with staff and land in a folder to be used later, which on the…

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media Like other engagement metrics, exit rates are an important part of your marketing analysis. They offer quality insights into your audience's behavior on and journey through your website. An "exit page" is the last page a user visited before exiting your website. Regularly monitoring which pages are experiencing the…

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media Many businesses today rely heavily on tradeshows and conferences as their primary source for generating sales prospects and nurturing along relationships with existing prospects and customers. As most in-person industry meetings and events went on hiatus in 2020 or transitioned to an online format, we learned the hard way…