Category Archives: Marketing Minute

By Patrick Sharpe, psharpe@lessitermedia.com VP of Audience Development, Lessiter Media This has been some year. Never in my 40+ years of marketing and sales have I struggled as much as I seem to now, and I’ve marketed and sold through all the recessions of the 1980s, 1990s and 2000s, plus every market upturn and downturn in between.…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Few things are more stressful for a marketer than when it comes time to click the "send" button. Whether it's blasting out a promotional offer or simply giving the green light on a print order, the responsibility of often times being the last line of defense for ensuring…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Sell sheets are an effective marketing tool to showcase the benefits of your product. It seems these days we’re easily flooded digitally with marketing messages, but there’s still something about tangible information at your fingertips that can help a product stand out. A successful sell sheet speaks directly to…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media In a time when consumers are largely looking to avoid ads whenever possible, utilizing humor and culturally relevant media is a proven way to attempt to reach and engage with harder-to-reach customers. This is where memes shine! Memes are culturally significant visual references that are widely shared within…