Category Archives: Marketing Minute

5 Reasons to Rethink Print

5 Reasons to Rethink Print
By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 When is the last time you didn't check the mail as part of your daily routine? According to data from the U.S. Postal Service, 98 percent of people check their mail daily. Even when we aren't expecting anything important to arrive in the mail, it's become part of our…
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Tips to Help Identify and Eliminate Click Bots from Your Email Reporting

Tips to Help Identify and Eliminate Click Bots from Your Email Reporting
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever looked at your email reporting and noticed a suspiciously high number of clicks? It's possible you cracked the call-to-action code and convinced 100s if not 1000s to click on your email. But it's also possible, and likely more plausible, that you are being affected by…
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How to be More Than Just a Marketer

How to be More Than Just a Marketer
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com There are many marketing tools and data collection practices at your fingertips that offer effective ways to reach your clients. But certain tools and practices are especially effective at creating long term relationships and delivering personalized messages. One of these practices is to collect your customers’ first names through…
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Best Social Media Platforms for Marketing

Best Social Media Platforms for Marketing
By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…
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