Category Archives: Marketing Minute

How to be More Than Just a Marketer

By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com There are many marketing tools and data collection practices at your fingertips that offer effective ways to reach your clients. But certain tools and practices are especially effective at creating long term relationships and delivering personalized messages. One of these practices is to collect your customers’ first names through…

Best Social Media Platforms for Marketing

By Holden DullMarketing Associate, Lessiter Media It’s easy to feel overwhelmed by the new era of marketing. If you are not fully comfortable with the concept of social media yet, it is easy to disregard. But you'll be missing an audience segment you might not reach through other traditional marketing means. Social media has now…

Tapping into Consumer Perceptions through Vicarious Touch

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media When I first joined the Lessiter Media Team as a recent college grad with a focus in digital media, I didn’t lose sight of the importance of print. In my first Marketing Minute, Quick Tips to Give Your Ad the Right Touch, I focused on research that has always intrigued me the…

Team Audit: Are you optimized for success?

By Michelle Drewek, mdrewek@lessitermedia.comContent Engagement Manager, Lessiter Media "Teamwork makes the dreamwork" is a favorite phrase around the Lessiter Media offices. In fact, the concept of teamwork is important enough that we even made it one of our core values. But teamwork is more than a tagline. Our teams are dependent on one another the way our customers…