Maximize your event sponsorship ROI by leveraging digital tools like event apps to boost attendee engagement and generate qualified leads.
8 Ways to Improve Your Virtual Booth Engagement as a Sponsor
5 Reasons Why Awards Should be Part of Your Marketing Strategy
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 My 7-year-old son just recently wrapped up his basketball season and was so proud to bring home a medal recognizing his team’s success and effort this season. He couldn’t wait to show it off and hang it on his bedroom wall. This story isn't a unique one nor is…
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Compelling Headlines to Attract your Audience
Discover why short, compelling headlines matter for SEO and engagement, plus tips to write ones that rank.
When Promotional Materials Get in the Way of a Sale
By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Every organization, and every salesperson, subscribes to its own sales M.O. But if you’re in the business of selling a service or an expertise more so than a physical widget, the best supplementary sales tool is not a catalog, piece of literature or even a price book. Nope. Your best tool is…
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