Category Archives: Marketing Minute

The Most Valuable Marketing Asset You Already Own

The Most Valuable Marketing Asset You Already Own
By Bill DuganOwner/CEODugan Media ConsultingduganWGED@gmail.com617-823-9786 Whenever I begin working with a new client, the conversation often starts the same way. "We need more leads." "We need more traffic." "We need a bigger marketing budget." Those things can certainly help. But in many cases, the organization already possesses its most valuable marketing asset. It's trust. Trust is difficult to build,…
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Building a Successful Multi-Channel Marketing Strategy

Building a Successful Multi-Channel Marketing Strategy
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 The smoke has barely cleared from 4th of July fireworks, but before we know it, Christmas decorations will be going up. If there was magic button to press to get time to slow down, I'd gladly slam it on behalf of all of us. But since we're officially in…
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Using AI to Build Your Team

Using AI to Build Your Team
By Alex AngelovMarketing Intern, Lessiter Mediaaangelov@lessitermedia.com262-777-2424 AI is moving faster than any technology shift marketing has lived through.  Artificial Intelligence in 2026 isn’t about chasing every tool, but rather using it to meet new buyer expectations. The brands that succeed will use AI to make marketing faster, clearer and more useful, while allowing humans more capacity to focus on…
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AI as a Creative Partner, Not a Replacement

AI as a Creative Partner, Not a Replacement
By Marisela BarrutiaDigital Media Intern, Lessiter Mediambarrutia@lessitermedia.com262-777-2441 In today’s digital world, artificial intelligence is rapidly changing the way marketers create content and graphics. Various graphic design platforms such as Adobe Express, Figma and Canva are increasingly incorporating AI-powered tools to assist in idea generation, the creation of visuals and the ability to streamline creative workflows.…
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