Category Archives: Marketing Minute

So You Have the Leads…Now What?

By Drew LesitterEvent Manager, Lessiter Mediadlessiter@lessitermedia.com262-777-2412 A large part of sales and growing your business is identifying your target market. Obtaining leads can be the first step in finding new clients, but it can’t be the only step. As part of my research for this Lessiter Marketing Minute, I consulted multiple experts in the field…

Why Email UX Design Matters More Than You Think

By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 When clients ask, “Why didn’t this email campaign perform the way we expected?” the answer is usually more complex than open rates or CTR alone. Many factors influence performance — timing, audience, industry and even unexpected events like outages. But one element has a powerful and often overlooked…

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 One of the simplest and most overlooked tools in social media marketing is tagging.When you tag a brand, company, partner or person in a post, you’re doing more than giving them a shout-out. You’re placing your content directly inside their community and in front of people who already…

7 No-Brainer Reasons for End-Of-Year Client Gifts

Learn four key strategies for handling negative reviews and PR to turn unhappy customers into loyal brand ambassadors.