Learn four key strategies for handling negative reviews and PR to turn unhappy customers into loyal brand ambassadors.
4 Tips for Handling Negative PR
Create a Blockbuster Campaign!
See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Using a Mistake to Your Advantage
Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.
The ROI of Intentional Branding
Cracker Barrel’s logo redesign shows how poor branding can break trust, damage authenticity, and cost millions in market value.