Category Archives: Marketing Minute

5 Takeaways for Marketing That Actually Reaches Your Audience

5 Takeaways for Marketing That Actually Reaches Your Audience
By Patrick SharpeChief Operating Officer, Lessiter Mediapsharpe@lessitermedia.com262-492-9006 Modern marketing has become remarkably efficient at sending messages. Unfortunately, it has become much less effective at making sure those messages are actually received. Most marketing teams today launch an email campaign to thousands of prospects in minutes. CRM systems automate follow-ups. AI generates content. Marketing automation platforms schedule touch points around the clock. Yet…
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Why Businesses Need Email Marketing

Why Businesses Need Email Marketing
By Ashley WolfeMarketing Intern, Lessiter Mediaawolfe@lessitermedia.com262-777-2447 When it comes to marketing, it's easy to get caught up in the latest trends. New social media platforms emerge, advertising strategies evolve, and businesses are constantly being told where they should be investing their time and money.  But with so many options available, it's worth asking a simple…
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The 5 Step Content Audit

The 5 Step Content Audit
By McKinnon MurrayAudience Growth Marketing Manager, Lessiter Mediammurray@lessitermedia.com262-777-2430 In today's digital world, it's easy to wonder whether the content you're creating is truly serving a purpose or simply getting lost among the countless messages competing for your audience's attention. Before publishing any piece of content — whether it's a blog post, social media graphic or…
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How to Repurpose Campaigns & Creatives Using the 80/20 Principle

How to Repurpose Campaigns & Creatives Using the 80/20 Principle
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.…
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