Category Archives: Lessiter Link

Mike Drop: What if Today’s Workday Was the Last?

Mike Drop: What if Today’s Workday Was the Last?
By Mike Lessiter, President Editor's Note: The following was written for the hard-working staff of Lessiter Media for our quarterly ASPIRE meeting. Last week at the Farm Equipment Dealership Minds Summit in Iowa City, we held an emotional Hall of Fame ceremony where Mazer Group CFO Wally Butler, and Jon and Andrew Mazer – the…
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Lessiter Link-Ups: Jeremy McGovern & Michael Storts

Lessiter Link-Ups: Jeremy McGovern & Michael Storts
Moderated by Rachel Hanrahan, Digital Content Specialist From the Lessiter Link-Up column of the April 2019 Lessiter Link newsletter Jeremy McGovernJob Title: Executive Editor and Publisher for AFJ and the International Hoof-Care SummitYears of Experience: 20 (11 at LM)Revealed Fact: Worked at Astronomy.com for 7 years, where he met Michael Ellis Michael StortsJob Title: Vice…
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Bree Greenawalt, Quarterly Core Values Recipient

Bree Greenawalt, Quarterly Core Values Recipient
From the April 2019 Lessiter Link newsletter This quarter's recipient is Bree Greenawalt. A professional jack of all trades at LM, her official title is Senior Manager of Data, Events and Ad Services. But you'll find her involved in many areas outside of core responsibilities on a daily basis. She is LM's "go-to person" when…
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Everything But The Kitchen Sink

Everything But The Kitchen Sink
By Frank Lessiter, Chairman From the Lessiter Lore column of the April 2019 Lessiter Link newsletter About a year after we purchased the Winning Hoops coaching newsletter in 1995, I took a phone call from an Iowa high school coach. Pulling off the road, he asked for the price to obtain a copy of every…
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