Recent Posts by Skylar Michels

Facebook A/B Testing

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As marketing professionals, we have the opportunity to research and test some of the newest and most creative digital assets from across the industry that are being used to engage customers. One of the most successful platforms we have been testing is Facebook. The Ads Manager has a…
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New Program to Propel Our Growth!

By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the April 2018 Lessiter Link newsletter At the ASPIRE meeting held on March 1, we announced the specific program details on the “Lessiter Learn 2 Launch Lab.” As we are a growth company, this is an important program to meet our mid- and…
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USPS Informed Delivery

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Last fall, the United States Postal Service® (USPS) launched Informed Delivery, a free digital service available to residential consumers that allows them to digitally preview their letter-sized mailpieces and manage their packages scheduled to arrive soon. Informed Delivery is an optional notification service that makes mail more convenient…
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6 Actionable Ideas to Market and Execute your Anniversary Event 

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We recently celebrated the silver anniversary of Lessiter Media’s National No-Tillage Conference — an educational event for farmers practicing conservational tillage practices that has drawn more than 19,000 in total attendance since 1993. Twenty five years of planning, marketing and executing this and several other annual conferences has produced…
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