Recent Posts by Skylar Michels

Utilizing Paid Posts On Social Media

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media In the social media marketing world, there are two types of promotions: organic and paid. You may be asking yourself, “Why pay for social media advertising?” When you use organic posts, they only reach those who have chosen to engage with you previously — your “followers.” And as…
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4 Creative Magazine Inserts You’d Have to See to Believe

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media We've all been there...sitting down early on a weekend morning with a good cup of coffee and the newest issue of your favorite magazine. Ready for a relaxing read, you crack open the issue...and suddenly... what seems like a half dozen or so loose insert cards rain down…
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Avoid Spam Filters When Sending Emails

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media Do you have low email open rates? If so, that could mean your emails are getting flagged by spam filters. This is a dilemma that all marketers face due to the fact that 1 out of every 5 emails sent gets filtered as spam. According to Return Path’s…
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Channel Preference: The Customer Should Decide

By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer…
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