Our A/B test revealed plain text emails outperformed HTML in click-through rates. See the pros and cons to guide your email strategy.
Features vs. Benefits: Crafting Marketing Messages That Truly Connect
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The Lighter Side of Marketing
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 Marketing doesn’t always have to be serious. In fact, injecting humor and fun into your campaigns can build stronger connections with your audience. Whether it’s through playful comics, interactive quizzes, or light-hearted contests, these tactics make your brand memorable and approachable. The lighter side of marketing taps into…
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