Recent Posts by Alison Green

The Optimization Trifecta

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media If my coworkers had to pick a phrase they hear from me more than anything else (besides inserting a Friends or Schitt's Creek quote into almost any conversation), it would likely be "make sure it's optimized!" From keywording to file naming, load times and linking, every little detail that…
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7 Gift Marketing Guidelines

By Joanne VolkertMarketing Manager, Lessiter Mediajvolkert@lessitermedia.com262-782-2412 With the dust mostly settled from the Holiday season, I thought it’d be worth our time to circle back on the giving theme and touch on Gift Marketing. Gift marketing is giving or sending a past, current, or potential customer a gift. Now, we’re all familiar with branded pens, t-shirts,…
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Breaking Down Design Thinking

By Alison Green, agreen@lessitermedia.comEmail Specialist, Lessiter Media Every piece of content goes through a creative process, but it can be hard to define success without first conceptualizing the journey. In this article from the American Marketing Association, they break down the intuitive process creative minded people have been using, but typically don’t explain out loud. The…
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Top 10 Marketing Advice from 2022

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media This is our 250th edition of the Marketing Minute email newsletter, and we are so grateful for having this weekly opportunity to connect with you! With another year almost in the books, we have looked back on the 51 editions of the Marketing Minute we have sent out this year and pulled together the Top 10 based on…
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