Recent Posts by Alison Green

Two-Step Verification

By Connor Campbell, ccampbell@lessitermedia.comDigital Media Intern, Lessiter Media When was the last time you went looking through your spam folder? I know personally it makes me laugh sometimes. And other times, it makes me think if I hadn't known any better, that I would be locked out of so many accounts. Everything that could have sensitive…
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5 AI Copywriting Strategies for Marketers

By Michelle Drewek, mdrewek@lessitermedia.comDigital Media Manager, Lessiter Media Artificial Intelligence (AI) is not new in 2023, however its potential for marketers has been more recently untapped with the increased adoption of tools like ChatGPT. AI copywriting is a game changer for marketers as it brings automation, accuracy, and flexibility to content writing. Instead of spending hours crafting…
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What You Can (and Should) Ask for on Your Landing Page Forms

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Marketing can be a delicate balancing act of managing converse relationships. Sometimes more results in less. Other times, less results in more. Send more emails — unsubscribes spike and you have less people to reach. Run a sale to move more product — a previous purchaser gets irked they paid full price and then buys less from you and more from…
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Tips to ‘Return to Normal’ with Live Events

By Luke Weigel, Marketing Manager, Lessiter Media It wasn't that long ago — about 3 years ago to be exact — but many of us in the event business were forced to respond to the pandemic by postponing live events or ditching the idea altogether and switching over to a virtual format. It wasn't ideal…
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